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Together with customers

Social background

Awareness of consumers’ rights is rising on a global scale, exemplified by the ISO26000 positioning consumer issues as one of the central themes, and the 4th edition of Sustainability Reporting Guidelines (G4 Guidelines) establishing a section on product responsibility. Moreover, there is a trend emerging which emphasizes dialogue with stakeholders amidst an expectation of corporations to incorporate sustainable interaction with society into their value creation process.

The way of thinking by JTEKT

Considering the entire society as customers

In order to provide customers with the highest quality products, JTEKT naturally searches for value as a supplier but at the same time aims to be considered as having value as a partner that can be relied upon. Moreover, JTEKT’s products are used in various industries, such as automotive, railway, steel, aviation and space and are deeply and widely involved with society and environmental issues. We JTEKT have a strong awareness of our social responsibility, and constantly strive to improve technology and quality, regarding our customers to be not only those who we directly do business with, but also the society at large.

Quality policy and quality assurance system

Establishing a quality policy with the motto of “Customer First”, we are involved in a variety of quality improvement activities. We also maintain and constantly improve a quality assurance system based on this policy. In 2013, the wording of the quality policy was partially changed. The phrase “product quality” was changed to a more specific expression, “design quality and manufacturing quality”. We believe that seeking quality at each stage of design and manufacturing allows us to improve overall product quality and gain our customers’ trust.

Quality policy
Adhering to the theme of “Quality First”, we offer products which earn the trust and satisfaction of our customers.

  • Making decisions and taking swift action from the standpoint of our customers
  • Improving design and manufacturing quality through the ingenuity of all memb

Quality assurance system

Quality assurance system

Main activities FY2017

[ Quality ]

Elimination of major quality problems

JTEKT aims to eliminate major quality problems and the Quality Management Headquarters is the driving force of the initiatives. The To-Be model of “Floor Management” (daily management, change point management, troubleshooting) has been established and we take initiatives to improve the product quality, through raising awareness to the quality and the supply chain management.

Implemented QG (*1) -20 activities (milestone control)

JTEKT has begun a control meeting using 20 milestones for all stages, from planning, design, development and production preparation to full-scale production. The required quality is properly reflected in the product.

*1 QG QG is an abbreviation for Quality Gates.

Strengthening the EDER (*2) activity

JTEKT engages in an EDER activity aimed at looking from our customers’ perspectives to discover market issues at an early state, promptly identify the cause, establish countermeasures and deploy these in the market.

*2 EDER “EDER” is an abbreviation of “Early Detection Early Resolution”.

Improvement through periodic inspections

JTEKT actively pursues the obtainment of reviewed quality management system certification through third parties. JTEKT continues to receive periodic inspections once or twice a year and uses the results to further revise and improve its quality control system.

Major obtained certifications

  • ISO9001 (International quality management system standard)
  • TS16949 (Quality management system for the automotive industry)
  • JIS Q 9100 (Quality management system for the aviation/aerospace industries)
Initiatives to reform company culture and raise customer satisfaction levels

For the purpose of raising quality awareness, we have set May and November as “Quality Months”. During these months, we engage in various activities such as collecting and displaying posters and quality slogans, and discussing improvements for each department.

品質月間ポスター

Awards from customer companies

JTEKT received awards from customer companies in recognition of various quality improvement activities.

Major awards FY2017

Customer name Award Awarded company
Isuzu Motors Ltd. FY2017 Quality Achievement Award JTEKT Corporation
Yamaha Motor Company Limited Global Quality Excellence Award JTEKT Corporation
Aichi Machine Industry Co., Ltd. Quality Excellence Award JTEKT Corporation

[ Communication ]

Conducting a customer satisfaction survey

As in previous years, in FY2016 we conducted customer satisfaction surveys targeting our main customers. In order to improve satisfaction in the five areas of quality, delivery, technical response capability, cost response capability and technical/sales service, we shared the issues revealed by these surveys and are exerting efforts to solve them promptly and appropriately.

Tokyo Motor Show

JTEKT exhibited at Tokyo Motor Show 2017 held at Tokyo Big Site from October 27th to November 5th 2017. This year’s theme was “Having things go exactly the way you want is fun!” We introduced how JTEKT is contributing to the development of the car-orientated society through steering, driveline and bearing technologies.
We presented JTEKT’s history (Tradition), present (Innovation) and future (Dream) through the exhibit where visitors could participate and gain the firsthand experience of futuristic technology, such as JGOGGLE2, and obtained favorable responses from many participants.

The JTEKT booth
The JTEKT booth

A booth bustling with visitors
A booth bustling with visitors

Furthermore, in the satellite venue of JTEKT ROOM Ginza, the showroom located on the first floor of our Tokyo JTEKT Building, we held the event entitled “Mobiverse* - The Potential of Future Mobility.” The design team from Tama Art University, explored the significance of a vehicle’s “turning” function. Through unique ideas of Tama Art University, the future potential of JTEKT’s technologies was expressed.

* Mobiverse “Mobiverse” is a portmanteau of “Mobility” and “Universe”

Future Concept Vehicle
Future Concept Vehicle

An image of future mobility
An image of future mobility

Leonardo da Vinci Exhibition

From November 28th 2017 to January 31st 2018, JTEKT hosted the special exhibit entitled “The Dreams Drawn by Leonardo De Vinci and JTEKT’s Technologies” at our JTEKT ROOM Ginza.
JTEKT used panels and actual items to introduce how the ideas and thoughts that De Vinci recorded in manuscripts half a millennium ago are now being made a reality by JTEKT.
These were divided into the three categories of bearing, steering and machine tools.
As the third De Vinci exhibit to be held at JTEKT ROOM Ginza, the event also included the demonstration of a De Vinci android developed under the supervision of Osaka University’s Professor Asada and its realistic expressions and movements became the big eye-catch of the event.

Mock-up of a bearing
Mock-up of a bearing

Mock-up of a self-propelled vehicle
Mock-up of a self-propelled vehicle

De Vinci android
De Vinci android

Improve company name recognition by developing new company advertisement

In order to raise public awareness of JTEKT as a 'Young Company with Long History' producing ‘world-class No. 1 & Only One products’, we produced the television advertisement symbolically expressing our innovative spirit as the young company as well as the history of our company and products. This advertisement went to air in April 2017.

Television commercial
Television commercial

Television commercial
Television commercial

Furthermore, taking advantage of the fact that JTEKT’s revolving seat bearing was adopted in the cutter rotating portion of the shield machines used for tunnel construction on the Tokyo Gaikaku Kanjo Road, we ran the newspaper advertisement emphasizing that even in largest bearing class in Japan, JTEKT’s steadfast technology was sophisticated enough to offer high-accuracy rotation in severe environments and that we possess uniqueness in technology as the only company in Japan capable of manufacturing such a bearing.

Newspaper advertisement
Newspaper advertisement

Moreover, in February 2018, when recruitment for 2019 ramps up, we renewed our company campaign in the aim of having students applying for jobs and the public people understand JTEKT much better.
So that our campaign would have a sense of familiarity on a broad basis and incite empathy, we casted the young actress, Hikaru Takahashi and used the slogan of “Big brother, is JTEKT okay?” depicting a younger sister worried about her older brother who is looking for employment but then learns the greatness of JTEKT to understand and feel reassured about the situation.
In addition to improving awareness of JTEKT’s name through the impressive expressions in TV advertisements and newspaper ads, we also led people to our website so they could learn more about the broadness of JTEKT’s businesses and superiority of specific products which cannot be conveyed alone by the advertisement.

As a result, awareness of our company name was improved from 23.3% in April 2017 to 24.4%.

Newspaper advertisement
Newspaper advertisement

Television commercial
Television commercial

Transition in company name recognition
Transition in company name recognition

Establishment of the software development base for vehicle parts in Akita prefecture

In November 2017, JTEKT established the JTEKT IT Center Akita Corporation as the software development base for vehicle parts in Akita prefecture. In the automobile market, response to advanced driver support systems (ADAS) and autonomous driving is becoming an urgent issue, and JTEKT also understands the importance of securing IT technicians with knowledge in the electronic control field in order to proceed with more advanced software development of steering systems and driveline parts. As such, we established the new base in Akita prefecture, which produces excellent human resources and promotes the “A-turn Project*” which aims to make opportunities for people who have left the prefecture to return to their hometown for work.
We will continue cooperating with local community members in our aim to create jobs, develop human resources as a local Akita prefecture company, as well as promote contribution to regional vitalization and dissemination of Akita to the world.

Opening ceremony
Opening ceremony

* A-turn Project An initiative promoting employment within Akita prefecture targeting people who have left the prefecture for cities, etc. by means of providing information on prefectural employment opportunities. Akita prefecture has been promoting this initiative since 1991.