Together with customers

Social background

Awareness of consumers' rights is rising on a global scale, exemplified by the ISO26000 positioning consumer issues as one of the central themes. Moreover, there is a trend emerging which emphasizes dialogue with stakeholders amidst an expectation of corporations to incorporate sustainable interaction with society into their value creation process.

The way of thinking by JTEKT

Considering the entire society as customers

We JTEKT aims to become the first contact and the most important consultant of our customers, which should be realized by our value proposals exceeding customer expectations. Moreover, we are solving social issues and contributing to SDGs with our products and technologies used in various industries, such as mobility, steel, railway, aviation and aerospace. We JTEKT achieve carbon neutrality as early as possible with our highest quality products. In recent years, we have also been focusing on developing products directly and personally used by our end customers to support their new needs in the changing social environment. JTEKT have a strong awareness of our social responsibility and constantly strive to provide value at "good quality, affordable price" with JTEKT Group's collective capabilities, considering an entire society as our customers in addition to our regular business customers.

Quality policy and quality assurance system

In the concept of "Quality belongs to Customers", Establishing a quality policy with the motto of "Customer First", we are working on a variety of quality improvement activities. We also maintain and constantly improve a quality assurance system based on this policy. We believe that emphasizing "design quality and manufacturing quality" and seeking quality at each stage allow us to improve overall product quality and gain our customers' trust. Our quality policy is posted and chanted to be penetrated and taken root at all of the companies.

Quality policy

Adhering to the theme of "Quality First", we offer products which earn the trust and satisfaction of our customers.

  • Making decisions and taking swift action from the standpoint of our customers
  • Improving design and manufacturing quality through the ingenuity of all members

Quality assurance system

Quality assurance system

Main activities FY2022

[ Quality ]

JTEKT aims to obtain customer's voice "Quality JTEKT" by achieving supreme KPI level.

In order to "provide quality that customers continue to choose," we are working to improve quality based on the basic concepts of "protecting the safety and security of end-users" and "Prevent inconvenience to customers." .

  • 1. Secure MONOZUKURI quality, "No flow out/occurrence" of critical function/ regulation/ large volume defect: Breaking a culture that disregards standards and promoting "Human Resources Development with Quality Mindset
  • 2. Secure product safety and security at design & production preparation stage : Review work systems based on "learnings" from recalls and field claims, implement in individual project, visualize and redure risks
  • 3. Practice "Bad News First"・"EDER" and utilize failures as "treasures" to constantly improve operation processes
Improvement through periodic inspections of quality management system

JTEKT continues to receive periodic inspections once a year by third parties and uses the results to further revise and improve its quality control system.

(Major obtained certifications)

  • ISO9001 (International quality management system standard)
  • TS16949 (Quality management system for the automotive industry)
  • AS9100 (Quality Management Systems - Requirements for Aviation, Space and Defense Organizations)
Initiatives to reform company culture and raise customer satisfaction levels

Until now, JTEKT has carried out awareness-raising measures as "November is Quality Month." We have newly designated ""February as Our job basics Month" and ""May as Customer Month"", and are providing measures throughout the year to encourage employees to think and change their behavior.
We carry out various activities, such as exhibits related to past serious defects that should not be forgotten at the Quality Tradition Museum (WEB) and events where member can experience defects.

Quality Assurance System

Conducting a customer satisfaction survey

As in previous years, in FY2022 we conducted customer satisfaction surveys targeting our main customers. In order to improve satisfaction in the five areas of quality, delivery, technical response capability, cost response capability and technical/sales service, we shared the issues revealed by these surveys and are exerting efforts to solve them promptly and appropriately.

Awards from customer companies

JTEKT received awards from customer companies in recognition of various quality improvement activities.

[ Communication ]

Reorganize business brand, unify it into JTEKT

Customers and society's demands such as electrification, automation, labor saving, and carbon neutral are becoming more sophisticated and diversified. In addition to this, it is difficult to predict the future due to COVID-19 and semiconductor supply problems.

In April 2022, we unified business brand to JTEKT, in order to realize further synergies between each business divisions. By unifying the business brand, we will further enhance the synergies of technology, sales and production, and meet the demands of all customers. We will continue to grow our business even if the surrounding environment is unpredictable.
JTEKT aim to be the No. 1 & Only One supplier for all customers.

Development of JTEKT Brand Cylindrical Grinding Machine - Cut the price, don't cut the quality -

Based on the concept of making JTEKT's cylindrical grinder easier to use and more affordable for all customers, we have developed a cylindrical grinder that can realize the optimum specifications for each customer." Cut the price, don't cut the quality. ", we inherit the highly reliable technology of TOYODA grinders and provide high-quality, low-priced JTEKT cylindrical grinders with enhanced functionality.

JTEKT's new product, "ONI BEARING".

In August 2022, we released ONI BEARINGTM, a High-Performance Ceramic Ball Bearing for road bikes.

In 1984, JTEKT commercialized Ceramic Ball Bearings for the first time in the world. Utilizing this knowledge, we made a full-scale entry into the bicycle bearing market.
ONI BEARING boasts overwhelmingly low torque compared to existing road bike bearings, realizing lightness in rowing and maintaining wheel speed. It is also a bearing that boasts high durability and long service life. These performances will contribute to faster and more comfortable riding for road bike users.

The origin of the name of ONI BEARING is JTEKT GROUP VISION "No.1 & Only One". The name reflects the appeal of the ceramic ball bearing's low torque and overwhelming high performance, as well as the appeal of the Japanese brand to Europe, the home of cycling.

Development of "Pairdriver", a human-centered automated steering control system Harmony between human and system

Pairdriver is a system that connects the "intention" of the driver to the automation through the electric steering system (EPS) interface. Based on information such as driver operation as well as road and traffic conditions (detected by the vehicle sensors), a steering reaction torque or vibrations is computed to inform the driver. Steering assistance based on this "intuitive communication between human and automation" realizes an unprecedented sense of trust, comfort and safety.
When the system detects a manual intervention during automated driving, it smoothly reflects the driver intention by steering the vehicle while synchronizing the automation with that intention. Advanced sensing and control technology enables seamless intervention and coexistence between automated and manual steering without the need to interrupt the automation.
Pairdriver means "two drivers in an equal relationship". Rather than relying solely on the automation for automated steering, the name conveys the idea of driving collaboration between human and automation.

Pairdriver2